Built Different: Why The Optimization Company Is the Real Deal for Travel Advisors
Let’s be honest, this industry is flooded. Courses everywhere. Coaches shouting into the void. Quick wins, bold claims, shiny funnels. But you’re not here for fluff. You’re here to build something real. Something sustainable. Something yours.
That’s where we come in.
At The Optimization Company, we don’t just teach, we transform. We’ve been in the trenches, developed hundreds of advisors, and built success from the inside out. If you’re ready to rise above the noise, you’re in the right place.
A Legacy of Real-World Professional Development
This isn’t theory. This is 25+ years of hard earned travel industry wisdom. Our founder, Marat Shkandin, has spent decades developing award-winning programs, leading sales teams, and coaching advisors across the globe. From bootcamps that launched careers to elite leadership workshops he’s done it all.
Over the years, Marat has facilitated workshops that span every corner of advisor and business development from sales and customer service to travel technology, mindset, and wellness for small business owners. Whether it’s coaching on high converting sales psychology or leading sessions on mental fitness and emotional resilience, The Optimization Company delivers training that’s as deep as it is diverse.
We’ve supported new advisors just starting out, seasoned professionals stuck in plateau, and travel entrepreneurs chasing real growth after years of stagnation. No matter where you are, there’s a program or a powerful conversation waiting for you here.
We Build Advisors Who Build Real Businesses
We’re not here to dazzle you with slick marketing or empty hype. Our programs are designed to do the work that matters. From Kickstart Essentials for new advisors to the full journey of The Optimization Path™, everything we teach is built around one goal: helping you create a business that grows with you.
We teach systems. Strategy. Client psychology. Boundaries. Pricing. Mindset. It’s not sexy, but it’s what works. And guess what? The results are sexy. Advisors who go from floundering to flourishing. Side hustles that turn into six figure agencies. Confidence that doesn’t crack under pressure.
This isn’t information you can just Google. This is tailored, real world coaching that rewires the way you lead, sell, and show up. Our clients leave knowing not only what to do, but why they’re doing it and how to own every step of the way.
What It's Like to Be Coached By Us
Every session with The Optimization Company is designed to shift something deeper than just your business model. We look at what’s really driving you and what’s really holding you back. We ask the hard questions. We uncover your default patterns. And then we build new ones.
You’ll learn how to:
Speak with conviction and clarity, even under pressure.
Design client journeys that convert and retain.
Set fees that reflect your value and discuss them with confidence.
Identify and eliminate patterns of burnout, doubt, and self-sabotage.
Discover you niche and how to make it flourish.
We NEVER hand you a script. We help you find your voice.
In a Sea of Opportunists, We’re the Teachers
Let’s call it like it is. There are a lot of opportunists out there. People who see the travel boom and think, “Hey, I’ll teach this too.” But being a travel advisor isn’t a topic, it’s a profession. And teaching it? That’s a calling.
We are not influencers playing teacher. We’re actual educators. Curriculum builders. Sales psychologists. Culture shapers. Our Inside-Out Sales Method™ and Sell with Purpose™ philosophy go deeper than scripts and surface level tips, they train your brain to think, sell, and process like a leader.
We’ve coached advisors across every kind of market: from mass market to luxury, from startup ICs to senior producers. This isn’t one-size-fits-all. This is built for you, from the inside out.
Depth, Not Hype
Our edge isn’t just our experience, it’s how deep we go. We pull from behavioral science, emotional intelligence, neuroplasticity, and years of real live coaching to help you rewire your mindset and redefine your limits. We tackle burnout, perfectionism, imposter syndrome, underpricing, niche development, agent work flow and so much more.
We teach you how to become the optimized version of you and then build your business from there.
We know that the real blocks aren’t just in your pricing model or CRM, they’re in your inner dialogue. That’s why every training, every workshop, and every coaching program we offer addresses mindset alongside mechanics. Because when you shift who you are, you change what you’re capable of.
Where We’re Headed
The Optimization Company is just getting started. As we grow, we’ll be expanding into more content, more retreats, more immersive training experiences and more opportunities for our advisor community to connect, collaborate, and rise together.
We see a future where optimized advisors aren’t just booking trips, they’re building growing and flourishing businesses . And we’ll be right there with them.
This Isn’t Just Work. It’s Personal.
We don’t believe in one-size-fits-all. We believe in you. That means personalized coaching, real conversations, strategic support, and accountability with heart. You’ll never be just a name in a spreadsheet. When you work with us, you join a collective, one that’s fiercely committed to your success.
This is the work that changes lives not just businesses.
Ready to Build What You Were Meant For?
If you’re tired of the noise, the BS, and the pressure to fake it until you make it, we’ve got you. We’ve walked this road. We’ve trained the best. And we’re here to help you step into your power, own your growth, and build something unforgettable.
Let’s get to work. The Optimization Company . Real coaching. Real strategy. Real results.
Because being optimized isn’t a tagline. It’s a lifestyle.
Ready to Grow Your Travel Business from the Inside Out?
We help travel advisors build optimized businesses rooted in mindset, backed by strategy, and powered by purpose.